Save time marketing your agency with local housing market research
Research-based articles written by our in house experts and interwoven with data insights on your area.
Research-based articles written by our in house experts and interwoven with data insights on your area.
The property market never ceases to fascinate, mainly because local homeowners are always very excited about how much their home may be worth. By tapping into that excitement, you can thrill and delight new clients while promoting your brand and expertise at the same time. That is why demonstrating local property market expertise can make all the difference. The way to do this is simple - to put property market commentary front and centre of your marketing communications - a technique called 'content marketing'.
Content is king, that's why 500 words of proprty market research is ideal for keeping your blog up to date or for other marketing materials.
Use the chart images for social, emails, reports - they are a great visual asset to promote your agency and get attention.
Ideal for getting to print and mailing out or taking to valuations, this is a straightforward way to get going quickly.
Having an explanation of the charts gives the customers that extra detail, saving you the time to write one yourself.
We store your research reports in the cloud so you don't have to worry about where they are and can access them anytime.
Here are just a few ways to use this rich marketing content, click to see more details
Blogs are an important asset to keep your audience engaged and an easy way to update your website. The research reports are perfect for blog posts, saving you the trouble of having to write them yourself.
Our data can be extracted from the research articles and used as single data points. This makes it perfect to share as snippets on social media platforms such as Twitter, Facebook and LinkedIn.
Our research talks about what is going on in your local market which makes it ideal for a local press release. This will enable your agency to gain greater exposure and help solidify you as a thought leader in your area.
Post the research reports through letterboxes in your patch, or use the data with your regular marketing collateral to add a new dimension to one of the most popular marketing methods.
When touching base with your clients, instead of simply providing them with an update of how their property is doing, why not give them a copy of the latest research report? This will help them understand how invested you are in the local area and their property.
Include your monthly research in email campaigns, alleviating the need for you to create the content yourself. That means you can focus on growing your database, knowing that an in-depth research report will be ready for you to send each month.
Take your research with you to valuations if you want to get one step ahead of the local competition. House sellers will be impressed at the level of detail you show them in order to win the instruction.
Our contracts are rolling which means there’s no commitment and you can stop at any time. Just think of us as the data version of Netflix. Only instead of the latest Adam Sandler film, you will get in-depth data for your local market. Not a bad trade-off actually.
That’s what we’re here for. Well, other than finding all the data and putting it together. We’ve even created a blog where you can find lots of ideas and tips on how to use the research. Of course, if you have any other questions, just give us a shout. We’re always happy to help.
You will receive your reseach report around five working days before the end of the month. The research will always be dated for the following month, allowing you plenty of time to prepare for how you want to distribute it.
Sure! In fact, you can use it wherever you see fit. Whether it’s an infographic, annual report, taking it to valuations or any other way you deem useful. There are no restrictions to how you use the research.
